McKinsey Report – Sourcing in a Volatile World – The East Africa Opportunity

In the past two years, a number of European companies—among them, H&M, Primark, and Tesco—began sourcing some of their garments from Ethiopia. The rest of the apparel industry took notice: since 2013, there has been rising interest in not just Ethiopia but also other East African countries as potential sourcing destinations for apparel. Also contributing to the buzz is the renewal of the African Growth and Opportunity Act (AGOA), which gives certain countries in sub-Saharan Africa duty-free access to the US market. See the link to the report.

http://www.mckinsey.com/insights/consumer_and_retail/East_Africa_The_next_hub_for_apparel_sourcing?cid=other-eml-alt-mip-mck-oth-1508

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