McKinsey Report 2014 Succeeding in tomorrows global fashion market

55% Portion of mid-market apparel sales that will come from emerging markets in 2025, up from 25% in 2004

The dynamics of the apparel industry are changing dramatically. To succeed amid the shifting tides, companies need to build up competence in four disciplines.

Few industries require companies to stay as nimble and on their toes as the global apparel business. At a baseline level, there is the fast-moving nature of fashion, which requires companies to jump on trends right away, never taking the fast follower approach. That alone gives the apparel business a unique set of challenges.

http://www.mckinseyonmarketingandsales.com/succeeding-in-tomorrows-global-fashion-market

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